I help growing
service providers
to level up

Stand out from the crowd

We like to think that our service ‘speaks for itself’, but in reality it takes more to make our presence felt in the market… because people *do* judge a book by its cover.

You need to express your values in everything you say and do, and ensure you’re speaking your customers’ language at every touchpoint. That’s how we build connection and distinguish what we do from what everyone else does.

Helping you make your mark

If you’re busy delivering a service to your clients, communication might have been chucked in the ‘too hard’ basket. Or, if you don’t know where to start, what to say, or even who you’re really talking to, it can become the job you clean the toilet to avoid.

But, if you’ve read this far, you’re probably ready to take your brand in hand – to make words work harder for you. You need specialist support to develop a memorable and engaging voice and communicate effectively with the right people.

A voice that’s authentic and relatable for your ideal customers

A voice that’s consistent, so they know exactly who you are

A voice that’s compelling – leaving them in no doubt that it’s you they want to work with.

I’m a service provider myself (clearly), so I understand how important it is to identify what makes your ideal client tick; to quickly get to the heart of their problems and their priorities and deliver snappy solutions with minimal fuss. And that’s what I’m here to do for you – help you take ownership of your communication and leave the toilet brush far behind.

Compelling web copy, showing why you do what you do, and what makes you  different to everybody else

Newsletters, blog writing, ebooks and more to broaden and deepen connection with your target market

Landing pages, sales pages and email sequences to convert toe-dipping prospects into bona-fide customers

Customer case studies to show the difference you’ve made – because no sales tool beats social proof

Ready to reach your perfect customers and up-level your business?

Get in touch

Case Study: Heart2Heart Disability Services

Heart2Heart Disability Services came to me as Employee Me – a disability service provider with no strong sense of identity or customer connection. Rapid organic growth meant that their business strategy was playing catch-up with demand.

The Brief

The team wanted to overhaul their disjointed customer communication, and create an engaging, genuine brand that would not only represent their ethos, but help to guide their decision making as the business evolves.

The Outcome

Through in-depth interviews with customers and staff, I delivered insights that not only shaped an entirely new brand (including a new name… not in the team’s original plan!), but provoked some tough conversations about the difference between who they thought they were, and what their customers experienced.

By the end of the project the team were equipped with a comprehensive, user-friendly brand voice guide and key messaging, a new website that delivers the information and reassurance their customers have been looking for, and the foundations of an ongoing communication and customer engagement plan.

Paul Lowe, General Manager.

“We came to Emma completely lost; I think my actual words were ‘I have no idea what I’m doing’. We didn’t even give her much to go on, but she helped us to see what we needed and why, and came back with an amazing piece of work – over and above anything we expected. Importantly, we were never made to feel stupid. Emma asked the right questions, did her homework and came back with something incredible.”