Communication for big brands and one (wo)man bands, whether you’re driving large-scale social change or making a difference one person at a time.
Win hearts, minds and customers
Be unmissable in your market
Those dream customers and lifelong supporters you’re searching for? They don’t just want to hear what you do, they want to *feel* the difference you make.
Because impact wins over intent, every single time.
So, if you want them on your books, on your mailing list or on your balance sheet, you need to show them how life could be better with you in it; how this world is better because of the work you do.
But you have to speak their language, not yours.
If you’re one of these people,
you’re my kind of people
Overloaded NFP marketer
“I need space to focus on strategy and help to deliver some wins”
Multi-tasking solopreneur
“I tried to save money by doing it myself; this just isn’t my skill-set”
Up-levelling service provider
“We’re not talking our customers’ language and we should be”
How can I help?
Copywriting
Strategic, targeted and persuasive copy for websites, adverts, brochures, blogs and everything in between.
Brand voice
User-friendly guidelines to help you speak consistently and compellingly to the people you want to reach.
Storytelling
Sensitively gathered stories from the real people behind your purpose, to show the impact you’ve had.
Who am I?
I’m Emma Edwards – heart-centred, purpose-powered wordsmith for businesses with a conscience, social enterprises and the not-for-profit sector.
Once a journalist, I moved into media management over a decade ago before making the charity and purposeful business sector my home.
In that time, I’ve been a strategic thinker, word-wrangler and trusted ally for charities and small businesses working hard to make their mark on humanity.
I tell the stories that deserve to be heard, give brands the voice they’ve been looking for, and help purposeful people and organisations communicate their impact and value.
I show the people you need why they need you, turning prospects into customers and onlookers into supporters.
People I've worked with
“Emma is a creative, clever and reliable copywriting powerhouse. She sets the bar high and provides impeccable research and material across any subject matter, some of which are highly specific and challenging! On a personal note, she is an utter delight to deal with. We’re grateful for her warmth and care. She is incredibly efficient and gets on with the job without any issues or hiccups. We are very grateful to have Emma providing us with such wonderful and thoughtful words!”
Rachel Ryan, Policy & Communications Manager with Way ForwardA not for-profit-organisation helping Australians in financial difficulty become debt free.
Work with me
In the market for inspiring stories, strategic support or compelling copy? I’d love to hear from you.
Brands I’ve worked with
